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NEWARK, NJ — Small businesses in Newark and the Essex County area can learn new, better ways to save money at a virtual workshop on Wednesday hosted by United Way of Greater Newark.

United Way is teaming with PSE&G and Greater Newark Enterprises Corporation to present the workshop at 6 p.m. Wednesday, April 5. Businesses can register online at

“Every bit of savings can make a difference for small businesses,” said Catherine Wilson, CEO and president of United Way of Greater Newark.

“United Way of Greater Newark is committed to helping small businesses within our footprint succeed long-term. That includes making sure they are aware of cost-saving opportunities such as PSE&G’s Direct Install program,” Wilson said.

The Direct Install program offers turn-key solutions for municipalities, small businesses, and non-profit facilities, and is designed to implement comprehensive, cost-effective, energy-efficient measures for eligible PSE&G customers.

The program offers free facility assessment, installation of energy-saving equipment, inspections to assure quality and savings, and reduced energy consumption and costs. PSE&G estimates it can help cut small businesses cut energy costs by as much as 30%.

“The City of Newark has a rich and vibrant history, and it’s one we are extremely proud to be a part of,” said Craig Bartley, PSE&G Director of Energy Services.

“We’re thrilled to offer this information session focused on the Direct Install energy efficiency program, which supports our small business community and is a key component of Newark’s bright and efficient future,” Bartley said.

Wednesday’s workshop is the latest in a series of attempts by United Way of Greater Newark and Greater Newark Enterprises Corporation to assist small businesses.

After providing grants to over 120 small businesses during COVID-19, United Way of Greater Newark recognized a significant need among these businesses for backend support and general assistance.

With that in mind, United Way has supported Greater Newark Enterprises Corporation’s BackStop Program, which explores three tracks that small businesses can enroll in to enhance their backend systems and processes. The year-long tracks teach bookkeeping; building business credit; and branding, website, and digital marketing.

“At Greater Newark Enterprises Corporation encourage the small businesses that we serve to take advantage of every opportunity to decrease their expenses, and this program would be a great way to not only improve cash flow but to also make a positive impact on the environment through more efficient energy consumption,” GNEC Program Director Al Alvarez said.

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